Everything we do starts with you: The products we make, our customer service, the brands we partner with and the content we create. Ultimately you call the shots around here and that’s the way we like it.

In 2008 we created ban.do because we loved laughing, connecting and designing things that made people happy. Over a decade later a lot has changed, but why we do what we do and who we are hasn’t. At our core we are and have always been optimists who aspire to be better than great and less than perfect and firmly believe that being upside down is much more fun than being right side up.

Joy comes in many forms—color, music, confetti, great conversation—and we believe it sparks creativity, connects people, and makes us more resilient. It lives inside of all of us, sometimes it just needs a little encouragement. So we create and curate products to inspire it.

Gone are the days of cool meaning exclusive and elusive. We think it’s defined by championing others and supporting individuality. We’re consistently teaming up with independent artists and companies to celebrate you and your unique brand of cool.